Most of our ingredients are sourced from nature, and everything is made in our own facilities in Sweden. Plus, all our products are completely vegan. Even though we’re all about our Nordic roots, we’ve searched the globe to find the best ingredients. Our products mix the best of both worlds.

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The 'Me' series is crafted to enhance and celebrate your natural beauty. Whether you're aiming for a playful or sophisticated look, 'Me' gives you the freedom to express yourself effortlessly. Infused with key ingredients like Panthenol, Sunflower Kernel Extract, and Castor Oil, our products not only style your hair but also nourish and protect it, letting your inner beauty shine through. This isn't just a hair care line; it's your partner in every hair journey. From volumizing root lifters to hydrating blow-dry creams, our collection is tailored to meet every hair need. Discover the beauty within you with 'Me,' where we believe in amplifying the uniqueness that makes you special.

With Amika, we embrace all hair types. Our 11 distinct collections are thoughtfully crafted to cater to every hair type, texture, and style, ensuring a comprehensive approach to hair care.

Keep your hair salon-fresh with these products, specially formulated to extend the vibrancy of color-treated hair. These products provide the perfect finishing touch to your styling masterpiece

Gibs Grooming is a men’s grooming brand offering a wide range of beard, hair, and body care products. Founded in Colorado by Brian “Gib” Long and Mike Howland, the brand is known for high-quality, multi-purpose products with distinctive scents. These products are designed for men seeking to “Live Free, Look Good” and feature natural ingredients like argan, olive, and sunflower oils.

Keratherapy delivers professional-grade, keratin-infused hair treatments and products designed to transform the look and feel of your hair. Powered by advanced technology, Keratherapy deeply repairs and strengthens from within, helping to eliminate frizz, enhance shine, and restore overall hair health. Whether in the salon or at home, their diverse range of formulas caters to all hair types—leaving hair smoother, more manageable, and beautifully radiant.

IdHAIR Hair Paint Free represents the future of hair coloring—carefully crafted to deliver vibrant, long-lasting color while being exceptionally gentle on both hair and scalp. This ammonia-free formula ensures a more comfortable coloring experience, making it perfect for sensitive hair types and delicate scalps. With Hair Paint Free, you can achieve stunning, professional results without compromising on hair health or comfort.

Aloxxi ANDIAMO Express Permanent Color—your solution for stunning salon-quality results in record time. Powered by innovative TurboDye Technology, this revolutionary formula delivers rich color and complete grey coverage in just 10 minutes.

Benefits include fast lightning results, achieve flawless permanent color in only 10 minutes, long-lasting color with enhanced shine and dimension Nourishes and conditions hair for a healthier, more radiant finish making bold transformations quicker and easier than ever!

IdHAIR Hair Paint is a versatile, professional demi-permanent and permanent color system. It is specifically crafted to accommodate all coloring techniques, offering a wide range of shades from natural hues to vibrant, playful colors.

 Staino is a range of professional-use intense direct dyes by Evo and provides super-bright, long-lasting colours lasting up to fifty washes and contains nourishing ingredients to condition hair, reduce frizz and add shine.

Shades EQ is a versatile color gloss ideal for correcting tones and transforming hair color. It’s perfect for darkening blonde shades, neutralizing unwanted tones, or pre-filling before going darker. Use it to enhance brightness, add richness, or boost dimension in natural or colored hair.

FarmHouse Fresh is a natural skincare brand dedicated to crafting effective formulas for spa treatments and skincare products using freshly grown, organic ingredients from their Texas farm. Their mission extends beyond skincare, as profits from every product sale help rescue and rehabilitate neglected animals at their sanctuary. Commitment to Natural Ingredients: FarmHouse Fresh prioritizes the use of fresh, organic ingredients such as fruits, vegetables, herbs, and microgreens, either grown on their farm or sourced locally. To maintain optimal vitamin levels, they harvest, wash, and extract these ingredients within hours.

Dermalogica is formulated for both skin therapists and consumers, emphasizing professional-grade products and treatments. They provide a diverse range of products designed to target specific skin concerns and individual needs. Known for its dedication to high-quality, clean ingredients, Dermalogica avoids potential irritants to ensure safe and effective skincare. They are certified cruelty-free and vegan, meaning its products are made without animal testing or animal-derived ingredients. The brand also prioritizes sustainability by using FSC-certified paper and cartons while striving for recyclable packaging.